Average share of annual revenue reported in ACCA’s 2025 contractor study.
ACCA · 1,000+ contractors
HVAC.info · Market intelligence partnerships
Know your market.
Make every ad count.
See what customers search. Learn what promotions cost. Find the places and messages worth testing.
Search intentGeographic findingsCampaign planRequests & jobs
Why the market plan matters
Promotions cost real money.
Know what you are buying.
A budget needs a plan for the service, the place, and the customer’s next step.
Median cost per search-ad click in LocaliQ’s 2025 benchmark.
LocaliQ · 2025 search adsMedian cost per lead in the same search-ad study.
Read the benchmark| Published search-ad category | Cost per click | Cost per lead |
|---|---|---|
| Air conditioning installation & repair | $9.68 | $127.74 |
| Heating & furnaces | $9.30 | $129.02 |
LocaliQ sample: 3,211 U.S. home-service search campaigns, April 1, 2024–March 21, 2025. Reported “averages” are medians. Category benchmarks are not prices for individual keywords, local quotes, booked jobs, or HVAC.info results.
Put the spending in perspective
What does 6% mean for your business?
$60,000 / year
$5,000 per month when spread evenly.
Example inputs. The survey average is a reference, not a spending target. A yearly marketing budget may cover more than paid search.
Use your campaign records
What did your promotion produce?
$125.00 / inquiry
Starting values are examples. Use the same campaign and time period. Enter all related promotion costs. Inquiries and jobs are different measures.$375.00 per booked job.
The words reveal the need
What are people looking for?
Match the search to the service. Match the page to the question.
People need comfort, a price, or help with a problem.
“AC repair near me”
Get help nowExplore the matching next step“emergency AC repair”
Find urgent serviceExplore the matching next step“AC not cooling”
Understand a problemExplore the matching next step“AC replacement cost”
Compare costsExplore the matching next step“heat pump installation”
Compare systemsExplore the matching next step“HVAC financing”
Plan a paymentExplore the matching next stepService + placeAC repair San Antonio
Use your service area to refine the research and message.
Example search phrases to research; no measured search volumes or term-level bids are shown. A dated, location-specific keyword report is part of the proposed research scope. Google Keyword Planner guidance
Intelligence mining · Geography findings
A market is more than a keyword.
Connect search intent with local context, your service area, and the work your team can take.
The questions an ad budget cannot answer alone.
- Which places can your team serve well?
- What home-care questions fit the local building context?
- Which searches lead to useful requests?
- Where do inquiries turn into booked work?
Intelligence mining means putting useful records together to answer those questions.
A proposed market review
Search phrases, local volumes, and bids
Housing context and data coverage
Provider presence and service areas
Your campaign and booked-job records
A small campaign test with clear measures
A real Texas listing example
Two ZIPs. Different home-care questions.
Median age of usable listed homes
182 observed listings · 179 usable years · 98.4% year coverageA message to test
Explore this ZIPWhat was updated? Ask about equipment, ducts, insulation, and repair records.
Median age of usable listed homes
1,032 observed listings · 870 usable years · 84.3% year coverageA message to test
Explore this ZIPHow do I care for my system? Ask about comfort, maintenance, and warranty records.
Source: supplied NDS Texas listing-age summary, 448 ZIPs. These are observed listed homes, not all homes. Building age is not equipment age or confirmed repair demand. Small or incomplete samples can be unrepresentative. Ages use 2026.
Turn context into a testable plan.
Review the data. Choose the message and service area. Compare useful requests and booked jobs before expanding.
Choose your HVAC.info partnership
A company page.
A market plan.
Help when you need it.
Start with an intelligence-rich company page, request a focused market assessment, or discuss custom implementation.
Company presence
Intelligence-rich HVAC.info Company Page
$150per month
Your company, your service area, and useful intelligence for your customers.
- Company branding, contact details, and service-area information
- HVAC guides, FAQs, and home-care planning tools
- Available geographic context with source dates and coverage
- Customer inquiry capture, standard hosting, and platform updates
Consulting, custom research, and campaign development are separate services.
Request your company pageMarket intelligence
HVAC Market Assessment
$1,000one-time assessment
A company-specific report to help you choose the next market opportunity.
- Current marketing performance review using your supplied records
- Territory findings for one agreed service market
- Residential housing-age report for older-neighborhood discovery
- Customer search research and priority campaign opportunities
The agreed scope identifies the records, geography, and deliverables. Housing age is separate from equipment age or confirmed repair demand.
Request a market assessmentCustom work
Consulting & Custom Implementation
TBDquoted by scope
Plan the hands-on work your company needs after reviewing the opportunity.
- Campaign strategy, messages, and geographic targeting
- Custom branded pages and home-care experiences through HVAC.info
- Inquiry handling, request routing, and measurement setup
- Additional research, integrations, and campaign improvement
A written proposal defines the work, fee, and timeline before implementation. Advertising spend and third-party tools are separate.
Discuss your projectOnline continuing education · Separate expense
Approximately $40
Online continuing education is a separate expense. This is a planning estimate; confirm the actual fee, course hours, provider approval, and credit eligibility for your state and credential before enrolling.
Check your state and credentialSelect an offer to start an inquiry. We confirm the service details and establish how customer inquiries reach your business during company onboarding.
How the partnership would work
Your local knowledge.
A shared intelligence plan.
Define the market
Your services, area, budget, and available capacity.
Review the evidence
Search reports, local context, and campaign records.
Build the campaign
A service page, clear message, and a focused test.
Learn and improve
Track inquiry quality, booked work, and campaign cost.
Build your HVAC.info partnership
Bring your market.
Let’s find the next opportunity.
Choose your company page, market assessment, or custom consulting. The price follows your selection into the starting brief.
These entries build your starting brief on this page. Copy it for the partnership inquiry.
Your partnership starting pointStart the partnership conversation
Partnership and marketing inquiries are handled through AdvertisingAgency.us.